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By Lydia Graflund
Published 29 May 2020
May has come to an end, and in Sweden Summer has just kicked off. People wear summer shorts and dresses in the streets, bicycle to the water to take a dip and there is this happy feeling in the air that you can only experience during summer time. We have as usual focused a lot on product improvements during the last month, that we'd like to share with you.
Further improvements to Regily Remote
As Regily Remote is being rolled out to more and more partners, we continue to iterate and improve the product based on the data we receive from the framework. This month, we've been continuing to focus on the user experience from a design perspective.
One Time Password input format improvement
One area that has been in focus during this month has been the OTP input screen. In order to make the verification process even smoother, the exact number of digits that the user has to type is being shown.
Verification codes differ in length depending on the website you’re at. That’s why adding a clear visual sign of the number of digits will reduce user’s hesitation and lower the error rate.
Street selector improvements
Postal code lookups are returning lists with different lengths based on country, area and other dependencies.
Selecting a street name is now even easier by adding new features for lists with more than 5 results:
Native mobile apps optimizations
One of the key parameters that has a high impact on the conversion is the device sensitivity index. This index reflects how efficient the user interface on a specific device, which of course becomes more complex if several devices are being used. A lot of our partners use Regily sign-up both on the mobile web and in their native apps, which creates room for improvement when it comes to the sensitivity index. In order to improve it, we have done several modifications to the framework components:
Upgrade of plan subscription selector module
Typically, successful user acquisition is not only measured by a number of completed sign-ups but also the number of paid customers who, depending on the service, either make a deposit or subscribe with a credit card.
After months of iterations and testing, there is a clear winning module that shows great results both in terms of completions and the higher average plan selected. Thanks to smart personalization logic, a user lands on a different starting option in the selector dynamically which tends to better match and increases average value generated per customer.
Hope you enjoyed the read, feel free to reach out if you have any questions, feedback or input - we're always happy to help!