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How Forza Football increased Conversions by 500%
By Becky Mercieca
Published 10 September 2019
Forza Football was seeing fewer conversion rates when they decided to build their own in-house sign-up form. They quickly realized that building sign-up forms was not their core strength and knew there had to be a better way to do it. Luckily, there was! With Regily, Forza Football was able to increase their conversions by 500%.
- The Problem
Signing new customers from advertising partners’ websites. Forza Football recognized the need to have customers sign-up in a more seamless way from their advertising partners’ website to their own platform. - The Integration
The integration was very easy and convenient. Forza Football put their engineer in contact with a Regily engineer and the integration was done in three days. - Results
Their flow was A/B tested in 4 different countries and on average the conversion rate increased with 500% when compared to the old sign-up form Forza Football built themselves. In the end, Forza Football and its partners were happy with the instant increase in their conversion rates.
“Regily is for everyone who does sign-ups, particularly on mobile. I believe in focus on your core. If your core is not making sign-ups, you should get help doing it” Patrick Arnesson, CEO Forza Football.