By Dmitri NikolajevskiPublished 30 November 2022
Localization is one of the critical components for conversion rates in the identity verification process. Therefore, it’s crucial to make the verification flow as smooth as possible for the end users.
In order to make the verification process more easy and intuitive, our R&D team is constantly updating and improving our technology based on the behavioral data we receive. This time we’re happy to introduce a new feature that focuses on just that - creating a better user experience and increasing sign-up rates by localizing and simplifying the ID verification flow.
One of the biggest challenges in the ID verification process is users dropping off at different stages of the flow. What we’re seeing from the data is when those steps are localized in terms of language, UI components, and other attributes, our customers start getting higher conversion rates.
To solve the issue of users’ drop-offs, we’ve decided to simplify the verification process and make it look more native for the end users. After creating new prototypes and carrying out over 1000 usability tests with real end users our R&D team finally arrived at the new and optimized version of the flow based off literally millions of data points.
With the new simplified verification flow users are now required to take fewer steps to complete the verification process. Also, the updated user interface is displaying the attributes of ID documents from the countries where users are originating from. As a result, we’re seeing an increased number of new users that start and finish the verification process.
In turn, the companies that need to verify their clients during the sign-up process, are seeing increased sign-up rates, since more new users are completing the ID verification process. In fact, since rolling out the localized verification flow, we’ve seen a 5% increase in conversions for our partners in Canada, Germany, and the Netherlands.
Welcome the Localized ID Verification Flow - a feature that enables users from different countries to enjoy a localized and simplified ID verification process!
So, let’s dive right in and discuss the Localized ID Verification Flow in detail, the way it works, and its benefits for both businesses and their customers.
The users that enter the ID verification flow will see the list of countries you’ve set up previously, and will be able to select their country of choice.
Alternatively, the users that enter the verification flow from specific countries will have their country pre-selected for them. This minimizes the number of interactions a user has to make during the verification process.
Also, users are able to select the language they’d like to be displayed in the user interface to guide them through the whole verification process. Language can be pre-selected right away for users in certain locations as well.
At the moment we’re offering this feature to our customers for verifying users’ identity in Canada, Germany, and the Netherlands. Currently, our team is working on adding the Country-specific profiles to more countries and markets.
If your company is already a Checkin.com's customer and you'd like to learn more about this new feature and how it can help your business to improve conversions, simply reach out to your personal partner manager at Checkin.com!
As you can see, there’s a lot of flexibility in the way the user interface and process flow can be set up for end users in particular locations and different languages.
Ultimately, having users perform less unnecessary actions during the verification procedure, creates a more intuitive, user-friendly, and frictionless process. It results in more users starting the ID verification process, and thus, decreasing the drop-off rates.
After users have selected their country of choice and are about to start the ID verification process, they are presented with a screen displaying an image of an ID document with attributes of the chosen country. This makes the start of the verification process look native, familiar, and trustworthy to new users entering the verification flow.
In addition, if users are unsure whether an ID document at hand is supported and can be used for verifying their identity, they can easily check the list of supported ID types before scanning their ID document.
By giving new users more necessary information upfront we’re able to:
People verifying their identity can pass the process by using either a desktop or mobile device. A user can also start the ID verification on desktop and continue the process on a mobile device by scanning a QR code. New users can either upload pictures of their ID documents from their device or take a picture of their document using the the camera on their device.
The document is then scanned, validated and verified.
Previously our verification process had face-matching and liveness check as separate steps within the flow. Our new version of the verification flow has these 2 steps merged into 1 step to simplify and speed up the verification process for the end users.
Face matching (or simply selfie) is used to make sure the face on the document and the face on the selfie belong to the same individual.
Liveness check is used to make sure that a person passing the verification is live. We do so by asking a user to perform a few random actions like closing eyes, smiling, and turning their head left and right.
And this is that simple! We believe that the process of verifying user’s identity should be fun and straightforward.
Creating new product features always serves main business priorities like:
Our team has designed and built Country-specific profiles feature with these objectives in mind.
Since this feature presents users with a localized flow from the very start of the verification process, it creates more trust and confidence in people to start the ID verification process.
Firstly, new users feel more secure when they see the symbols they can recognize and relate to - attributes of their country of choice (flag, document types) and additional information about supported documents for a respective country. This results in a higher number of users starting and completing the verification process.
Secondly, the verification process itself has been rebuilt. Having a user take fewer steps decreases the friction and requires less time for a user to complete the verification process.
And most importantly, our new localized, simplified, and user-friendly flow leads to more users completing the whole sign-up process and becoming a new customer of your company! Our partners that are already using localized flows have seen an average of 5% increase in conversions.
Our R&D team is working hard on adding the localization feature for more countries on a daily basis. We'll keep exploring how we can leverage our data and take the advantage of machine learning technologies, so that more people in different locations could enjoy the ID verification in the most effortless way possible.
In an era of increasing regulatory scrutiny, businesses in the crypto and online gaming industry need to implement efficient Know Your Customer (KYC) and Anti-Money Laundering (AML) processes in their signup flows.Checkin
Expanding into a new market means dealing with complex KYC (Know Your Customer) and AML (Anti-Money Laundering) laws and implementing localised onboarding workflows, which can quickly become complicated. 9 out of 10 hard-earned users in the financial services industry never complete the registration process because of tedious flows. In fact, according to a Thomson Reuters report [https://d3kex6ty6anzzh.cloudfront.net/uploads/70/701ba3b81955f279e932e9443b0875adb3b6fc1f.pdf] , onboarding takes 3Insights
Compliance standards are designed to protect against financial crimes such as fraud, corruption, money laundering and terrorist funding. But just about every week, fines are slapped [https://www.theverge.com/2023/1/4/23538731/coinbase-fine-crypto-money-laundering-laws-new-york] on iGaming, FinTech, and crypto [https://checkin.com/industry-fintech/] companies for not meeting regulatory requirements. As compliance becomes more stringent, implementing the KYC verification process becomes more tiInsights
Introducing the Localized ID Verification Flow, a feature that enables users from different countries to enjoy a localized and simplified ID verification process!Product
Learn how the leading financial services company has implemented automatic customer identity verification and reduced the registration time down to 6 minutes. > “...While even more important we have been able to open up new countries as a result of our ability to successfully verify clients from countries where previously we did not have such an option.” – Andreas Ioannou, Head of Global Compliance at Admirals Case and History Admirals is the leading provider of financial solutions [https://chcase-study
In this article we’ll explore the main challenges for sign-up flows and how using professional solutions for user sign-up flow can benefit your business website or app.Insights
Read on to learn how the global processing company has implemented automatic customer identity verification and speeded up complex ID document checks [https://checkin.com/id-scanner/] by 20%. > "Automation is something we should all strive for. As the pace of life is accelerating, and as a company that provides a licensed product, we must speed up all verification processes as much as possible. Together with Checkin.com, we’ve been able to achieve that." -Jevgenijs Godunovs, Director, MLRO Cacase-study
Read on to find out how Checkin.com has helped the Dutch iGaming brand Betcity to automate customer ID Verification process [https://checkin.com/id-scanner/] and stay compliant with strict Dutch regulations [https://checkin.com/industry-igaming/netherlands/]. > "One of the main things that I value about Checkin.com is that they understand the iGaming world, and the needs that iGaming operators have. Checkin.com has provided us with a stable, quality, and flexible service that enables us to scase-study
This update is about a few major product areas we’ve been working on the framework.Product
A localized solution for Simple Casino in Japan Launched in September 2019, Simple Casino delivers a brilliantly simple, simply brilliant casino experience to Japanese players. From registration, through payment to playing, simplicity and ease of use lie at the heart of Simple Casino. Case and History Hero Gaming's brand Simple Casino planned to enter the Japanese market. They required a streamlined sign-up solution that was agile, robust, met the unique needs of their new target market and descase-study
In this update, I’m going to tell you about our focus areas within the product last month and what we were busy developing.Product
In this update, we are going to describe the role of localization and its effect on conversion rates of the sign-up flows. Localization doesn’t only mean the correct translations, it’s usually so much more, and when done right can bring great results.Product
Our big focus this month has been improving the services that relate to data verification and a new Regily Data Enrichment Gateway as a separate service!Product
OCR stands for “optical character recognition” and allows users to scan information from their identity documents instead of typing. It has widely spread as an identity verification method and many customers are already familiar with the experience.Product
Pop-up - is our current type of integration that allows partners to start using Regily’s flows with just a few lines of code. The reason for this simplicity is that it is front-end-only and it enables your sign-up to run without having to change the parent page.Product
We’re working on a new type of integration - Embed. It allows placing the sign-up on the parent page. An optical character recognition that allows users to scan information from their IDProduct
May 2020 product updatesProduct
iGaming brand Wunderino is using the solution from Regily with its Brand Protection partner Internet Vikings.Checkin
April 2020 product updatesProduct
Regily Remote increases affiliate conversion by allowing users to sign up directly from affiliate sites!Checkin
March 2020 product updatesProduct
February 2020 product updatesProduct
January 2020 product updatesProduct
December 2019 product updatesProduct
November 2019 product updatesProduct
October 2019 product updatesProduct
Interview with Forza Football CEO Patrik ArnessonProduct
September 2019 product updatesProduct
Forza Football is a web application platform for live scores, notices, lineups, polls, and video highlights, with highlights from more than 420 football leagues and cups worldwide. Forza Football's vision is to gather fans 'opinions and make fans' voices heard.Forza Football was seeing fewer conversion rates when they decided to build their own in-house sign-up form. They quickly realized that building sign-up forms was not their core strength and knew there had to be a better way to do it. LuckProduct
August 2019 product updatesProduct
How Forza Football increased Conversions by 500% Case and History Forza Football is a web application platform for live scores, notices, lineups, polls, and video highlights, with highlights from more than 420 football leagues and cups worldwide. Forza Football's vision is to gather fans 'opinions and make fans' voices heard. Forza Football was seeing fewer conversion rates when they decided to build their own in-house sign-up form. They quickly realized that building sign-up forms [https://ccase-study
July 2019 product updatesProduct
AI and Machine Learning are no longer hype! Machine Learning in its many forms is now a sheer necessity to succeed in today’s tech landscape. For us, that means ML needs to be fully embedded into our framework.Insights
June 2019 product updatesProduct
See our CEO and co-founder Kristoffer Cassel taking center stage at the Brilliant Minds Conference to share how a bad airport experience sparked the innovation of Checkin.com. (We were named Regily at the time)Checkin