Behavioral analytics tests & a new add-on fraud tool

By Marcus Bengtsson Published June 1, 2018
hero post

I'm stopping by to give you our latest news from Checkin.com! đź‘‹

This is our product update to give you the latest updates about recent improvements in our framework. Simply put, we’ll tell you all about how we’re working to deliver the best registration framework in the world so that you can leverage it to grow your business.

We hope you find our updates about the world of registrations as interesting as we do.

Running tests and letting data do the talking đź’¬

Most of our days are spent continuously improving our framework based on extensive testing of behavioral data. When we've done the tests, we let the numbers guide the changes we need to do. Here are some of them.

Tests and three new metrics

We have run 13 major tests this past month. These include trying out a different copy, change the ordering of fields, change the ordering of chapters, change how bonuses are being handled, among others. Our AI team has also developed three new metrics that will be available in the framework during the coming month, further strengthening the framework’s analytical capabilities (Hesitation Index, Cognitive load index, and Device sensitivity index). All of these metrics are vastly improving the user experience and subsequently conversion rate for all our modules - from scanning of ID documents to localized data collection.

Improved UI for selectors

Data shows that selecting from multiple choices is generally an experience that has room for improvement. Based on recent tests we have created a brand new design on multi-option selectors, which means that they are now more intuitive and give a better overall user experience.

Error handling update

Significant drops-offs are seen when users are presented with errors in the flow. In order to create a better user experience, we have developed functionality that allows the user back to the point where an error message was triggered. This is so that the user doesn’t have to start the sign-up all over again if an error occurs. Sometimes data shows pretty obvious things, at least in retrospect.

More features to increase your flexibility đź“¶

On top of the data-driven improvements mentioned above, we have added new features that we believe you will appreciate.

Increased device storage

Constantly improving support for different devices is something that we work on monthly, as usage and devices/browsers continuously change. This month we have improved device support for several browsers (e.g. Internet Explorer 11). We have also improved the way we identify devices with extremely small screens so that the content better adapts to the screen for these devices, mainly old smartphones.

International phone number handling

We have implemented new smart functionality for international phone numbers, making it possible for you to choose what phone numbers to be allowed in the registration. You can choose from three setups; either you can let any phone number to be used when registering in a country, or have a list of allowed respective restricted country codes, or have the most strict rule which only allows mobile numbers from the user’s residence country.

We know you want to keep all of your legal documents up to date, and now it is possible for you to host the documents on your own page, and just provide a link that we need to display in the signup process. With this setup, it is possible for you to make direct changes to your copy within these documents. No worries if you haven't changed to this option yet, we still show the static text that you sent to us before.

Make your business safer by using our fraud tool 🔎

We continuously try to partner up with the best third party providers that could be beneficial to you, such as SMS verifications and fraud tools, in order to make them accessible for you through our framework. This month, we’d like to update you on the smart fraud solution created by iovation. iovation provides the most sophisticated fraud tool in the industry, making the Internet a safer place for people to conduct business. We're their global partner, and it is easy to use iovation through our framework.

If you’re not already using the fraud solution, it’s easy to get started. No new contract with iovation, no extra integration, no setup fee. Choose what market you want to use it for and pay only per check-up.

In order to capture that emotional aspect…💖

Our framework is data-driven and we optimize conversion based on behavioral patterns. Only. With this in mind, our CEO thinks user testing sucks. However, we still want to capture the emotional perspective of an actual user going through a signup flow in our framework, and that is why we're doing user tests.

The tests run this week have been done by users completing registrations on desktops, Androids, and iPhones in Germany, Canada, UK, and the US. The anonymous users’ behaviors were recorded as they did the tests, and afterward, they were asked to add comments on each part of the flow.

Seeing peoples' emotions while completing a registration has given us the inspiration to understand what more to test and that there is still much that can be done. Which we think is fun! You'll get an update about that next month.

Stay tuned!

More news and updates

ENGLISH
Insights

Protect minors properly: Picking an age verification system

The internet is filled with age-sensitive content. From alcohol vendors and gambling sites to violent content and adult chat rooms, there are a lot of unsuitable places for young people. Despite the risks, lots of websites still use weak age verification systems like self-reporting. These systems are easy to bypass. This puts kids at risk […]

ENGLISH
Insights

Trends in age verification laws in the EU: How to stay ahead

“Are you over 18?” Yup. It’s that easy for kids to lie about their ages when faced with a self-declaration form. Ticking a box won’t protect your business. And it won’t protect the kids using your platform. EU regulators know it, too. That’s why they’re cracking down.  From the Digital Services Act to national age verification (AV) laws, […]

ENGLISH
Insights

Mastering biometric KYC: A complete guide

Imagine unlocking your phone.  You could type in a PIN. It’s a simple digital process that’s effective and fast.  But, you could also use Face ID. It’s faster, more intuitive, and almost impossible to hack. That’s the promise of biometric Know Your Customer (KYC). Convenience meets security and accuracy. Unlike traditional KYC methods, biometric verification […]

ENGLISH
Insights

How automated KYC solutions shield you from evolving fraud

Fraud is on the rise. And it costs businesses billions every year. KYC solutions exist to try and identify and prevent fraud. The problem is that conventional KYC procedures aren’t effective enough at catching complex cases. They take too long, they’re prone to human error, and they can’t spot new fraud tactics quickly enough. It’s […]

ENGLISH
Insights

Deepfake detection software: The key to fraud-free KYC

Deepfake technology is infiltrating businesses at an alarming rate.  Malicious actors use AI-generated videos and images to simulate real people, creating false identities that bypass traditional KYC checks. This puts your business at risk of financial crime, identity fraud, and non-compliance.  This is where AI-powered deepfake detection software can upgrade your KYC mechanisms. Let’s look […]

ENGLISH
Insights

7 foolproof ways to speed up your KYC onboarding process

KYC onboarding driven by manual processing is riddled with bottlenecks. Errors and inefficiencies slow down processing times, leaving customers frustrated. But it doesn’t need to be this way.  With the right strategies and tools, you can streamline KYC onboarding. Think automated document verification and AI-driven risk assessment. Just imagine how much these tools speed up […]

ENGLISH
Insights

KYC in casinos: Faster KYC, more players, fewer drop-offs

Players are ditching online casinos with slow, clunky KYC processes.  Outdated, paperwork-heavy KYC verification systems frustrate new sign-ups and drive loyal players away. This doesn’t just damage your brand’s reputation: It harms your bottom line.  But how do you improve onboarding to streamline the player experience while still staying compliant with strict gambling regulations in […]

ENGLISH
Insights

ID scanning technology: 9 powerful business use cases

ID scanning technology is no longer reserved simply for onboarding and KYC.  It’s transforming how businesses verify identities across all kinds of business operations. From securing financial transactions to account recovery, ID scanning technology offers fast, accurate ID verification to improve security and enhance the user experience. Let’s dive into the benefits of ID scanning […]

arrow-left arrow-right