Case study – Betcity.nl

By Marcus Bengtsson Published April 13, 2022
hero post

Read on to find out how Checkin.com has helped the Dutch iGaming brand Betcity to automate customer ID Verification process and stay compliant with strict Dutch regulations.

"One of the main things that I value about Checkin.com is that they understand the iGaming world, and the needs that iGaming operators have. Checkin.com has provided us with a stable, quality, and flexible service that enables us to smoothly verify our new customers, and this adds up to our conversion numbers.
Checkin.com is a proven technology that always works, and never lets us down."

-Leon Voogt, Head of Product

Case and History

Betcity.nl is one of the biggest online betting platforms/operators in the Netherlands offering a wide range of online gaming options (online sportsbook and casino) for Dutch players.

Betcity received its licence from the Gaming Authority on October 1st 2021. Since then the company has seen rapid growth and become one of the top 3 iGaming operators in the Netherlands with over 200,000+ active customers.

Operating in a newly regulated country like the Netherlands is a challenging task for any company. Since Betcity was launching from scratch in a new market they needed a stable third-party solution with a proven technology that would help them safely verify their new customers’ identity and therefore mitigate the compliance risks.

Process and Results

Since the Netherlands is a regulated market for gambling, KYC and identity verification are required to be a part of the customer registration process. At the time when Betcity was getting its licence they needed a third-party tool to perform and automate the KYC & ID Verification checks. Eventually, after evaluating a range of the leading solutions in this area, they decided to partner with Checkin.com for a number of reasons.

Expertise in the iGaming field

Firstly, many of Checkin.com key employees have had an extensive experience in the iGaming field, and therefore they really understand the details of the customer onboarding process in the iGaming industry, the regulations, and the needs of iGaming brands like Betcity.

Stable and quality service

Secondly, by the time of partnering with Betcity, Checkin.com had already been successfully working with several other major iGaming brands from different jurisdictions, helping them automate the KYC and the user registration process.

And most importantly, Checkin.com was able to offer Betcity a stable, flexible and quality service that they could rely on and that would help them mitigate the compliance risks in the new and unknown market, and keep the user onboarding process fast and effortless for the players.

“We have a really solid relationship with our partner manager at Checkin.com. Whenever we have any questions or need any technical assistance, Checkin.com is always there for us. This makes the partnership between our companies so valuable!”

-Leon Voogt, Head of Product

Features and integrations used

More news and updates

ENGLISH
Insights

The ROI power of intelligent ID verification in finance

Too many financial services still rely on manual ID checks. These clunky processes frustrate users, waste resources, and leave cracks for fraudulent users to slip through. The result? High overheads and low return on investment. Essentially, your ID verification solutions are costing you time, money, and customers. That’s why intelligent ID verification (IDV) is a […]

ENGLISH
Insights

How to keep your company and customer data secure with robust deepfake detection techniques

Deepfake detection techniques and technology are fast becoming this year’s must-have for cybersecurity teams.  Deepfakes are everywhere, and they’re already costing U.S. consumers and businesses over $12.3 billion. Out of that, fraud losses caused by deepfake phishing scams are already causing $2.7 billion in losses. In 2022, the FBI recorded 21,832 business email fraud crimes. The […]

ENGLISH
Insights

6 KYC gambling trends that improve compliance and CX in 2025

Online gamblers want to log on and get playing fast. But the gambling industry needs to balance smooth onboarding with security and compliance. Stricter regulations and sneakier fraud tactics mean online gambling sites need more advanced verification methods than ever before. So how do you stay secure and compliant without scaring off customers with slow […]

ENGLISH
Insights

How to keep your company and customer data secure with robust deepfake prevention 

Imagine this: It’s been a long day, you’re about to sign-off and head home for the day. You get a video call from your boss. He asks you to wire $25 million to another account; it’s urgent. It’s a lot of money, but it’s not unusual for your company. You have no reason to doubt […]

ENGLISH
Insights

The complete guide to perpetual KYC for ongoing compliance

Compliance isn’t a one-time affair. KYC is a vital part of onboarding. But it’s also just as important to continuously monitor your customers to remain compliant. This is where perpetual KYC comes into play. It’s not just that your customers change. So do regulations. Without continuous monitoring, you face outdated risk profiles, missed red flags, […]

ENGLISH
Insights

Common document verification issues and how to overcome them

Document fraud is getting smarter, faster, and harder to catch. And it’s not just a risk to your profits. If fake documents slip through, you risk non-compliance.  If you’re still reviewing documents manually, you’re leaving yourself wide open. Humans just aren’t that good at spotting new forgery tactics, especially AI-generated fakes. From identity fraud and […]

ENGLISH
Insights

What does scanning an ID do?

Whether walking through check-in at an airport or checking into a hotel, when our ID gets scanned, most of us don’t give it another thought.  Scanning an ID usually takes seconds. And yet, the interaction between software, AI-based algorithms, databases, and the hardware interface at the user’s end is a minor miracle compared to a […]

ENGLISH
Insights

9 must-have features you’ll find in the best KYC solutions 

The wrong Know Your Customer (KYC) solution costs your business more than money. It risks compliance, reduces customer trust, and impacts operational efficiency. The issue is that as AI and automation develop, there are more digital KYC solutions than ever before. It can be tempting to settle for the cheapest on the market or the […]

arrow-left arrow-right