Before we configure your new flow, let's talk a bit about your requirements and how the framework functions.
Conversion increase guarantee
Self-improving conversion optimization
Automatic updates without release
€0.49 per additional sign-up
Simple pricing, no surprises
Set it up yourself
Are you sure this email is correct?
Find out how Pocket Play managed to establish a new multi-market brand in the cut-throat competition in the global iGaming market.
Launching the product in new markets at Mach 10 speed
Utilizing the optimal local solutions for data, compliance, and UX in each market
Delivering an outstanding onboarding experience for new players
Connecting data output from user registrations to the existing tech stack
Ensuring high conversion rates
Pocket Play’s strategy of finding and acting fast on new opportunities for growth requires three things: speed, speed, and even more speed!
One of the areas they identified as a challenge was handling the registration of new users in ways that pleases both players as well as regulatory bodies.
Developing custom onboarding flows and integrating the relevant local features for each market one by one without sufficient data and experience to guide development was deemed too big of a chance.
Instead, they started the search for a specialized solution to handle the entire area and scale with their venture. Keith and his team discovered that Checkin.com was in a unique position to solve the full spectrum of challenges they were facing.
The complexity of handling user registration across multiple markets is no small undertaking.
Hundreds of hours can be spent on developing an in-house solution that still may underperform, leaving potential growth and revenue on the table for other competitors to happily pick up.
Even though Pocket Play had the resources to build their own solutions, they concluded that the time would be better spent on acquiring and retaining customers by focusing on their core product.
Checkin.com made it possible for Pocket Play to improve every aspect of user onboarding by using a single integration and no major changes to their backend.
After pre-configuration was done, the improved onboarding flow launched seamlessly as a part of their existing site and is ready to handle the entire journey for new customers – from the click of the signup button to forwarding the user logged in and ready to play.
Pocket Play and Checkin.com had an initial meeting to assess requirements for the setup
Checkin.com prepared a prototype of the configuration for their first market
Pocket play accepted the proposed setup and signed the commercial agreement
Checkin.com configured flow modules, brand, and outputs for the final integration
Pocket Play integrated the solution to their front-end
Pocket Play wanted to ensure that their onboarding flows are compliant and high-converting from day one, regardless of which market they add to the mix.
Since its initial launch in a single market, Checkin.com has scaled along with its operations and assisted in successful launches across three continents.
The implementation of Checkin.com allowed Pocket Play to instantly adapt important aspects of their signup to market-specific prerequisites. By switching on the leading local solutions for data, compliance and UX, Pocket Play was able to offer localized sign-ups across all markets without breaking a sweat.
The initial configuration of the software was taken care of by checkin experts which lifted a lot of work off the shoulders of Pocket Play.
A Slack channel was set up as the primary method of communication between Pocket Play and Checkin.com, which is much faster and more convenient than emailing back and forth.
We like to focus our attention on customer acquisition and retention rather than things that we aren’t experts in. The cut-throat competition within the industry makes every day really count when it comes to moving forward with new initiatives. To move fast, we need to leverage specialized solutions that are easy to use and deliver strong results.
It came to my attention that Checkin.com was a proven solution for user registration and had success with fast-growing brands in the industry. After meeting with one of their specialists, we quickly realized that this was the go-to partner for solving the challenges related to customer onboarding across multiple markets.
It has been super simple for the tech team to integrate the solution and the transparent pricing also makes it easy to incorporate from a business perspective as well.
Our organization is lean by design, and we think a lot about which areas make sense to do ourselves and what to outsource. Everyone thinks that they can do better on their own, but if you don’t have the data to guide your decision making you aren’t very likely to succeed. Checkin.com’s access to aggregated behavioral data from millions of sign-ups and technology that leverages it gives them a competitive edge that is, to the best of my knowledge, second to none.
We are impressed by the fact that enabling a new market with all the necessary features for data validation, lookups, KYC, and anti-fraud takes less than a week with Checkin.com – it really gives us an edge over our competition.
We really like the idea of an end-to-end solution that handles the full flow, but also contains add-ons that are easy to switch on and even can be utilized independently. It makes it really easy for us to leverage solutions that otherwise would take us a lot of time to integrate on our own.